Storefront, marketing composer, subscription clubs, waitlist, AI, analytics — bundled. No per-contact pricing, no per-order cut, no per-seat upsell. Month-to-month with a 14-day free trial.
Everything a small shop needs to sell online: storefront, POS sync, marketing composer, and clubs.
Adds AI compose, advanced segments, waitlist, code-gated releases, and 2.5× email volume.
Full platform: 3.3× AI cap, custom domains & sub-brands, invoice scanner OCR, Buyers Lab, API access.
The full picture. Hover a row to focus on it, scroll horizontally on narrow screens.
| Feature | Starter $99/mo | Growth $199/mo | Pro $399/mo |
|---|---|---|---|
| Storefront | |||
| Block-based site builderDrag hero, product grid, editorial, testimonial blocks. | |||
| Live POS sync (Square, Shopify, Woo)One catalog, no double-entry. | |||
| Server-rendered SEO (sitemap, structured data, OG) | |||
| Custom domain + free SSL | |||
| Multiple custom domains + sub-brandsRun distinct storefronts on the same catalog. | — | — | |
| Google Merchant product feed | |||
| Marketing | |||
| Marketing composer (email builder + preview) | |||
| Email sends per monthSent through your verified From address. | 20,000 | 50,000 | 200,000 |
| AI-assisted compose creditPass-through pricing, no markup. | $20/mo | $75/mo | $250/mo |
| Basic segments (all customers, spend tiers) | |||
| Advanced segments (behavior, category, recency) | — | ||
| Waitlist + back-in-stock notify | — | ||
| Code-gated releases (drops, allocations) | — | ||
| A/B subject line testing | — | ||
| Buyers Lab marketing suiteAdvanced campaign templates + curated audience packs. | — | — | |
| Subscription clubs | |||
| Recurring club billingUses your existing payment processor (no double fees). | |||
| Club tiers | Up to 3 | Unlimited | Unlimited |
| Pause / skip / self-serve address change | |||
| Pickup roster + fulfillment dashboard | |||
| Analytics & operations | |||
| Weekly revenue + orders dashboard | |||
| Customer LTV cohorts + retention curves | — | — | |
| Invoice scanner (OCR + auto-categorize)Turn wholesale invoices into stocked SKUs with margins pre-calculated. | — | — | |
| Multi-location inventory views | — | — | |
| Support & data | |||
| Team seats | Unlimited | Unlimited | Unlimited |
| Support SLA | 48 hr | 24 hr | 4 hr priority |
| Dedicated onboarding session | — | — | |
| API access + webhooks | — | — | |
| Signed Data Processing Addendum (DPA) | On request | On request | |
| CSV export of everything (customers, sends, clubs) | |||
Everything below is exactly how the current billing works. If a question isn't answered, email us.
Yes — either direction. Upgrades take effect immediately and are prorated for the current billing period. Downgrades apply on the next renewal so you don't lose anything you've already paid for.
Your data stays put across every plan change — segments, campaigns, club rosters, everything.
Every plan includes a monthly pool of transactional-quality sends through Overlay's verified infrastructure. Starter is 20,000 / mo, Growth is 50,000 / mo, Pro is 200,000 / mo.
Overage: if you cross your cap, additional sends bill at $0.60 per 1,000. You'll see a projection in the dashboard before you exceed the cap — nothing sends unexpectedly.
Automated triggers (waitlist notifications, club pickup reminders, order confirmations) count toward the cap. Team-internal emails do not.
AI compose is pass-through pricing — Overlay uses your allotted credit against the underlying model's real per-token cost, with no markup. Starter includes $20/mo, Growth $75/mo, Pro $250/mo of real usage.
Once you hit the credit, AI compose pauses until the next cycle (or until you top up on demand). You never get surprise-billed for AI usage.
No. Overlay never touches customer money. Payments run through your existing Square, Shopify, or Stripe processor — the same rate you already pay them applies. Your money keeps depositing to your bank exactly as it does today.
The only bill you get from Overlay is the flat plan fee.
No setup fee on any tier. You go through the self-serve signup, connect your POS, and everything on your catalog / customer list is imported automatically.
Pro tier includes a dedicated onboarding session with the team; Starter and Growth get white-glove written onboarding and the same 24–48 hour support SLA.
Yes. Registered 501(c)(3) nonprofits get 30% off any tier — email us with your EIN and we'll set it up.
Annual billing gives every merchant two months free (that's the standard "annual discount"). If you're a very early-stage shop with under 500 customers and a tight budget, ask — we're building for independents and want you on the platform.
No. Month-to-month means month-to-month — no termination fee, no minimum commit. Customers, orders, and reviews stay in your POS where they already are. Any Overlay-native data (segments, email history, club rosters, review responses) is CSV-exportable at any point, including after cancellation.
Every plan includes a 14-day free trial with no credit card required. Connect your POS, load your catalog, send a real campaign, run a real club billing cycle — decide from live data whether it's worth paying for.
A typical merchant on Shopify + Klaviyo + Recharge + Yotpo + a waitlist app + a bit of custom dev. Real list prices from the vendors' pricing pages as of publication.
Mid-range plans a comparable independent shop actually pays.
That's ~$397/mo less for the same functional surface — and the modules were built to talk to each other, so you're not paying custom-dev to glue five apps together. Overlay Starter ($99) covers the essentials; Pro ($399) still comes in under the piecemeal stack while adding OCR invoicing, custom sub-brands, LTV cohorts, and API access.
Either walk through it with a human, or start the trial and try each plan against your real data. No commitment on either path.
Tell us your POS, your monthly order volume, and where your bill is bleeding today. We'll tell you honestly which tier fits and whether Overlay's worth the switch. No pressure, no upsell script.
Book a call14 days on any plan, no credit card. Connect your POS, load your catalog, run a real campaign. If you're on the fence between Growth and Starter, start on Growth — everything unlocks so you can see whether the extras earn their keep.
Start free trial